On January 17, 2013, Gucci watch jewelry was officially announced in Lijiang, Yunnan Province, China. At that time, the brand will be held exclusively in the historical city of Lijiang, a UNESCO World Heritage List. At an event, Miss Li Bingbing was present at the scene.
The Gucci brand, known for quality, creativity and Italian craftsmanship, firmly believes that it is important to be responsible towards humans, the environment and society. Adhering to the efforts of the Gucci brand for environmental protection, Gucci Watch Jewellery is proud to launch the new Bamboo watch and jewelry series with the famous Chinese movie star Ms. Li Bingbing.
As the protagonist of the latest season of Gucci gold jewelry and watch blockbusters, Ms. Li Bingbing has been tirelessly contributing to the cause of environmental protection. In 2009, Li Bingbing established L.O.V.E public welfare charity brand with her own reputation, and advocated a responsible life attitude. As the brand name L.O.V.E (love) implies, it encourages everyone to treat our planet in a more caring way. The slogan of L.O.V.E is ‘Responsible Life’, and its related ‘L.O.V.E Green’ action has proposed a strong environmental action plan. Ms. Li Bingbing’s contributions have been recognized worldwide and she became the first Chinese Goodwill Ambassador to the United Nations Environment Programme (UNEP).
Talking about cooperation with Gucci watches and jewelry, Li Bingbing said:
‘In many people’s inherent impressions, fashion and environmental protection are difficult to be consistent, but more and more fashion people are incorporating environmental protection into their designs. Environmental protection has also become an increasingly important theme and element of fashion. The road to environmental protection has gone steadily and far.
This time, I and my charity brand L.O.V.E cooperated with GUCCI to release this bamboo watch and jewellery to share the fashion concept of environmental protection with everyone.
In the years of doing environmental protection, I have a deep understanding that environmental protection needs to go into people’s hearts, awe from nature, and appreciate and love nature hair. I hope more and more fashion products can use more environmentally friendly materials, protect the beauty of nature, pass on the beauty of nature, and have a responsibility to live on this earth. This is the responsibility of fashion! I also hope that more and more people pursuing beauty will pursue ‘responsible fashion’. ‘
The special Li Bingbing women’s watch from the Bamboo collection features a round design with a dazzling lightweight bamboo bezel. Medium (35mm) models feature stainless steel and bamboo bracelets with Gucci’s signature horsebit buckle. The dial adopts ivory color, which embodies the cream-like color scheme of the entire watch; the pattern design continues the simple style, and it is only embellished with a few Roman time marks. The ‘Gucci’ logo and ‘Swiss Made’ lettering are engraved at 12 and 6 o’clock, respectively. To show the cooperation between the two parties, the back of the case is engraved with the words ‘Gucci and Li Bingbing for Responsible Life’.
The special Bamboo series is accompanied by a beaded bracelet, which is a special version of the Gucci jewelry Bamboo series. This exquisite beaded bracelet is hand-stranded with contrasting wood and bamboo and creamy white beads from palm tree nuts. The adjustable string bracelet is decorated with a sterling silver bead with the ‘Gucci’ logo engraved on it; two sterling silver pendants with the ‘Gucci’ logo and Li Bingbing’s ‘Responsible Life’ logo On both sides.
Palm tree nuts are a sustainable material, known as ‘plant ivory’. The use of renewable materials demonstrates Gucci’s desire to use sustainable materials, especially the use of palm nuts to completely replace the need for ivory raw materials from animals such as elephants, whales or walruses.
Talking about this cooperation and the new Bamboo products, Michele Sofisti, CEO of Gucci Watch Jewellery, said: ‘We are very happy to further expand the cooperation with Miss Li Bingbing. This cooperation project reflects the protection of both Gucci and Miss Li Bingbing The promise of the environment. These products reflect an ecological spirit because they incorporate natural bamboo elements in their designs. ‘
Introduction of L.O.V.E
L.O.V.E is a charity brand officially founded by Miss Li Bingbing in 2009. L.O.V.E focuses on awakening people’s inner strength and is committed to promoting an active and healthy lifestyle and the protection of the environment in daily life. Since its establishment, L.O.V.E has continuously cooperated with various non-governmental organizations, media and enterprises to jointly carry out charitable and public welfare undertakings. In the future, Ms. Li Bingbing, Goodwill Ambassador of the United Nations Environment Programme, will work with L.O.V.E to cooperate with these international non-governmental organizations to contribute more to environmental protection and wildlife protection.
About the United Nations Environment Programme
The United Nations Environment Programme (UNEP), established in 1972, represents the voice of the United Nations system for environmental protection. The United Nations Environment Programme plays a fourfold role of catalyst, supporter, educator and facilitator, and actively promotes sustainable development of the global environment. The United Nations Environment Programme has a wide range of partners, including various entities within the United Nations system, international organizations, national governments, non-governmental organizations, private enterprises and some civil society. The specific work of the United Nations Environment Programme includes assessing environmental conditions and development trends at the global and national and regional levels; developing environmental institutions at the international and national levels; helping institutions to enhance strategic management of the environment; and helping to sustain knowledge and technologies related to sustainable development As well as encouraging new cooperation and new thinking between civil society and private enterprises. For more information, visit www.unep.org
Gucci watch jewelry introduction
Gucci watches have been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Following the world-renowned reputation and brand status of Florence Fashion Design, Gucci watches have become one of the most trusted and consistent fashion watch brands, and its uniqueness lies in modernity and tradition, innovation and technology, A design that combines fashion and elegance. Swiss-made Gucci watches are known for their design, quality and craftsmanship, and are sold worldwide through an exclusive sales network of Gucci direct stores and selected watch dealers. Since January 2010, Gucci watches have been selling Gucci jewelry, exploring and exploring new areas, and creating synergies in the field of watches and jewelry. For more information about Gucci watch jewelry, please visit www.gucciwatches.com. For Gucci watch jewelry and the environmental protection plan initiated by Ms. Li Bingbing, please visit www.gucciwatches.com/lbb