Rolex and the European Tour officially announced that they will continue the current long-term partnership for another ten years. Since 1997, Rolex has been an honorary sponsor of the European Tour and a timepiece, thereby encouraging the development, organization, and promotion of golf events around the world.
The extension of this cooperation period will help consolidate Rolex’s position as the most well-known sponsor of golf. This collaboration lasts for ten years until 2022 and includes collaboration between Rolex and The Ryder Cup. The extended cooperation period will deepen the long-standing relationship between the world’s leading watch Rolex and the European Tour, thereby consolidating Rolex’s position as the longest partner of The Ryder Cup.
From left to right: Captain of the 2014 Ryder Cup Europe: Paul McKinley; Rolex ambassadors: Nicolas Kausetz, Luke Donald, Paul Casey; European Tour CEO George O Greedy, Jean-Noel Bill, Senior Rolex Adviser for Brand Communications, Martin Kemer, Mateo Manassero
‘Our Rolex has spared no effort to support golf,’ said George O’Grady, CEO of the European Tour. ‘For many years, they have been an important partner of the European Tour. Comprehensive support is provided at golf events, including the Senior Tour, Challenge Tour, The Ryder Cup and European Tour. Rolex established us A unique and close cooperative relationship. We look forward to creating opportunities for the late rookie golfers to show their skills and work together to open up the future for the European Tour. ‘
Since 1967, Rolex has strongly supported golf and promised to continue to uphold tradition and support sports in the future. Rolex now supports the European Tour with 46 events in 25 countries. Rolex states: ‘Today, Rolex is an important sponsor of golf. Rolex not only works closely with the world’s most important and well-known golf associations, but also has established good relationships with major professional golf tournaments, golf competitions and golfers. Since We have been a sponsor of the European Tour since 1997. This extension of the cooperation period between the two parties not only marks our firm support for the development of golf, but also highlights the European Tour and the great sport of golf. Pursuit of excellence. ‘
2014 European Ryder Cup captain Paul McGinley said: ‘When Rolex participates in an event, they will bring us globally recognized excellence. In my career, I look forward to continuing with them Cooperation, and hope to celebrate the victory of the European Tour at Gleneagles Stadium next year. ‘
The two sides announced the news today at the DP World Tour Championship in Dubai, which is also the final of the European Tour in 2013. As the final battle of the season, this event has attracted many top players from around the world to participate. They will compete for prizes totaling $ 8 million.