BVLGARIBVLGARI, inspired by the Roman characters, ushered in its 40th anniversary in 2015.
After appearing in the form of ‘BVLGARIROMA’ for the first time in 1975, two years later, ‘BVLGARIBVLGARI’ was formally formed. Bvlgari pioneered the brand LOGO with an unprecedented design sense, and the strong and clear identification established the eternal classic of the Bvlgari double LOGO.
In 2015, Bvlgari used the new BVLGARIROMA necklace as a birthday gift for the 40th anniversary of the brand’s double LOGO logo, and expressed the brand’s eternal respect for Rome. ‘Eternal City’ Rome is not only the birthplace of Bulgari, but also an inexhaustible treasure trove of brands for more than 130 years. It is also a permanent aesthetic treasure.
In this celebration, the double logo once again returns to the original BVLGARIROMA words, reaffirming the inseparable close relationship between Bulgari and Rome.
This BVLGARIROMA rose gold pendant can be worn on both sides. The unique design of onyx and pavé diamonds has given this piece a fascinating change. It can be easily controlled for formal occasions or daily leisure, while emphasizing personality. It’s very interesting.
This is a masterpiece of jewellery that not only bears the memory of history but is also perfectly integrated into modern times. It is a review of the enlightenment of ancient Roman civilization in 2700, and also an artistic summary of Bulgari in the past 40 years.
40th anniversary of the BVLGARIBVLGARI series
At the time of 2015, the BVLGARIBVLGARI series of Bvlgari has gone through 40 years. In the past decades, this series has brought people a classic that will never fade with a timeless modern sense.
The Bulgari logo ‘BVLGARI’ was formed in 1934: When the Bulgari family reinstalled the Roman Condotti flagship store, they decided to replace the ‘U’ in the original family name with a Latin letter ‘V’ that more in line with the Roman inscription. . Since then, BVLGARI has become a brand’s logo.
This brand new logo engraved deeply on the front door of Bvlgari flagship store has become a ‘hot topic’ in the 1930s for its strong visual impact and creative style. In addition to the new LOGO, the font and writing method are more in line with the Latin inscriptions commonly found in Rome, and the gold and bronze letters are reminiscent of the most famous building in ancient Rome built by the son-in-law of the Roman Emperor Octavian One of the ‘Pantheon’.
Time flies. In 1975, Bulgari applied this inspiration to the design of the watch. The bezel was engraved with BVLGARIROMA to express its high respect for the eternal city of Rome. It also caused great repercussions and achieved great success. . In 1977, the double logo ‘BVLGARIBVLGARI’ appeared on the bezel of the Bvlgari watch, and it was also the first appearance of the BVLGARIBVLGARI series. The ring pattern is inspired by ancient Roman coins, and the name of the great minting coin was engraved on the outer ring of the coin to show its supreme power and dignity.
The simple and clean lines are always the iconic elements of BVLGARIBVLGARI, and the distinctive modernity is the classic attribute of this series.
BVLGARIBVLGARI classic symbol
In 1995, 20 years after the great success of the Bulgari watch in 1975, the BVLGARIBVLGARI series of jewelry also came out. Continuing boldness and avant-garde elements, the same jewellery collection is also popular for its timeless modern design and strong Roman style.
From the BVLGARIBVLGARI watch, the round metal ring engraved with the Bulgari double logo encloses colored gems, such as coral, agate, lapis lazuli, lapis lazuli or pavé diamonds, delicately and delicately embroidered on the precious metal chain or Tubogas bracelet The works include necklaces, bracelets, rings or earrings of various lengths.
After several years of development, the BVLGARIBVLGAR double logo with strong personality is widely used in more product lines, including handbags, scarves, glasses, cufflinks, pens. Of course, BVLGARIBVLGARI jewelry and watches are brand new every year. Style to emphasize Bulgari’s Roman origin and unique innovative style.
For decades, Bvlgari has given the BVLGARIBVLGARI series the spirit of fashion that has always been advancing with the spirit of never-ending innovation, and today it has become an eternal classic that transcends the existence of a series.
Founded in 1884, BVLGARI, a subsidiary of the LVMH Group, has gradually grown from a jewelry store to a gorgeous jewelry brand that symbolizes Italian excellence. By opening a retail network in the world’s top shopping districts and building a comprehensive product and service line from jewellery, high-end watches, various leather goods, silverware and perfumes to hotels, BVLGARI has made a name for itself in the international luxury market and has achieved Outstanding success.