In May 2018, the Swiss watchmaker IWC opened a new Xi’an SKP boutique. Located in the heart of Xi’an’s business, IWC’s new boutiques combine elegant and restrained with simple and modern design elements, with a unique charm in the details. IWC Portugal series, Portofino, Pilot, Da Vinci, Engineer and Marine Timepiece series of six watches across time and space, together interpret the brand’s 150 years of classics and innovation.
Adhering to IWC’s 150 years of continuous pursuit of the ultimate watchmaking art, the new boutique continues its exquisite design style and creates an elegant and distinguished atmosphere: the main colors of the walls and the ground are elegant gray, supplemented by retro dark brown wooden cabinets; Ingenious geometric line decoration highlights modern elements and adds strength to the classic charm.
In the walk-in store, according to different themes, IWC presented a series of six distinctive styles: Portofino. You can see the rich Italian style of Portofino through the retro images in the frame. The exquisite display of Portuguese watches interprets the ultimate glory of complex functions with the essence of beauty and simplicity. ‘Flower of Life’ blooms beautifully in the Da Vinci area, vividly conveying the essence of the Da Vinci series. Pilots, engineers and marine timepieces located on the other side of the store perfectly combine the highly recognizable design with practical functions, conveying unyielding pride.
Senior watch consultants are always waiting for your arrival. Whether it is professional watch knowledge or daily maintenance skills, we will patiently answer your questions and create a home away from home shopping experience. IWC invites you to visit the new Xi’an SKP boutique to experience the superb technology and extraordinary charm of centuries-old fine watchmaking.
IWC Xi’an SKP Boutique
Address: Xi’an SKP, No. 261 Chang’an North Road, Beilin District, Xi’an