Golden Rooster Spring, Swatch Welcomes Chinese New Year

Along with the festive atmosphere, the Chinese Lunar New Year is coming soon. Swatch creates the special ‘Golden Rooster Spring’ (SUOZ226) for the 2017 Year of the Rooster and welcomes the Chinese New Year.

   Like Swatch’s precise sensitivity to time, the rooster symbolizes punctuality and due diligence in traditional Chinese culture-when night passes and dawn dawns, they always wake up the sleeping people with their full-powered tweets, welcoming every day Out. The rooster’s special rooster is printed on the dial of this year of the Rooster, which is intended to keep each wearer awake and punctual.

   The Chinese zodiac is one of the traditional Chinese timekeeping methods. Different animals mean different years, and twelve years are a round. In 2006, Swatch created the first special zodiac watch for the Year of the Dog. Since then, in order to celebrate the Chinese New Year, Swatch has launched a special version of the zodiac every year, and the twelfth year of the Rooster is the year of the rooster, and the Golden Rooster Spring is the perfect ending for this first cycle.

   The design style of this watch is derived from the art of Chinese paper-cutting. A proud red cock strides on the golden dial, which complements the colored silicone strap. In addition, the packaging of the 2017 Rooster Special Spring Watch ‘SUOZ226’ is also quite meaningful. The roaring rooster is presented among the spring red celosia, conveying the artistic style of traditional Chinese textile patterns. beauty of.

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