Celebrating The 40th Anniversary Of The Founding Of The Brand

Since 1975, Le Méridien has been unique in the high-end Swiss watchmaking field with its brand image of superb craftsmanship, innovative ingenuity and excellent design. To celebrate the brand’s 40th anniversary, Le Méridien has decided to launch an exclusive online sales event for 40 unique watches in collaboration with the Antigoron auction house.

   On Tuesday, September 8th, Le Méridien’s exclusive sales event was officially launched at a gala organized by Antigoron’s Geneva headquarters. The activity time is from September 8th to September 23rd, relying on Antigorum Watch Boutique (watchboutique.antiquorum.swiss), a new e-commerce platform of Antigorum. This digital platform displays and sells watches at a fixed price, which is economical and provides a useful complement to the traditional auction model.

   The past 50 years of research and development have been fruitful. Le Méridien has taken out concept models that have not previously been sold to feed collectors. They are divided into four categories: iconic, innovative, attractive and design. Includes three early square wheel concepts (now used in Ingenuity) and at least four special editions of the Pontos S Extreme.