Rolex, the world’s watchmaking brand, has persisted in its unremitting pursuit of precision timekeeping for hundreds of years. Through continuous exploration and innovation, it has interpreted Rolex’s hall of achievement, condensing wonderful time stories into minutes In.
In 1960, the Jacques Picard’s deep-sea submersible, the Yester, dived into the deep ocean at 10,916 meters in the Pacific De Marianas Trench. A prototype Oyster watch ‘Deep Sea Special’ was fixed on the outside of the submersible and dived into the deep sea, withstanding pressures exceeding 1 metric ton per square centimeter.
Rolex’s legendary history
Hans-Wilsdorf was born in 1881. As early as the early 20th century, he entered the Swiss watch manufacturing industry. It was an era when pocket watches were prevalent, and Hans-Wilsdorf had already begun brewing his watch dream. At that time, the timekeeping of the watch was not very accurate, and it was only regarded as a jewelry favored by women, with very little production. But curiosity and creative nature have made Hans-Wilsdorf see the huge potential of the watch market. He firmly believed that watches were equally beautiful, precise and durable, and since then he has been dedicated to fulfilling his dreams.
In 1905, only 24 years old Hans-Wilsdorf opened a watch shop in London, specializing in selling watch products to the United Kingdom and the Commonwealth. In order to convince the public of the accuracy and reliability of these innovative timekeeping, he equipped the product with a small and precise watch movement produced by a watch manufacturing company in Bill City. Stylish and athletic young British men and women love these gold and silver watches. In 1908, Wilsdorf registered a trademark name for his innovations-Rolex. The name fits all European languages, is very short, and can be easily printed on the dial.
With this move, Wilsdorf fully verified the outstanding quality of Rolex watches.
To impress discreet customers, Wilsdorf puts the quality of watch movements first. He has always insisted that the watch movement be sent to the official quality control agency for testing, and constantly improve the reliability of the watch movement. His relentless pursuit of precision timing soon made him realize the joy of success. In 1910, the Official Watch Rating Centre in Biel awarded a Swiss Rolex official certification to a Rolex, the first Swiss official to grant such a certification. Four years later, in 1914, Rolex was awarded a Class A certificate by the Kew Observatory, which was only used to evaluate marine timepieces. At this point, the watch has become synonymous with precision.
In 1919, after the end of the First World War, Wilsdorf established MONTRES ROLEX S.A in Geneva. The company is located next to the city of Biel, famous for its watch movements, so it has direct control over the production of watch cases and finished products.
In 1963, Andre J. Heiniger (Andre J. Heiniger) succeeded the CEO, joined Rolex at the age of 18, he was committed to the company’s early development of the market and the development of overseas branches. As a distinguished business strategist, Andre Heineg holds the fate of Rolex. With a wealth of industry experience, he accelerated the pace of development, comprehensively increased Rolex’s global market share, and eventually made Rolex one of the world-renowned watch brands.
Andre-Heniger is persistent and possesses keen insight like his predecessors. In the 1970s, Rolex actively participated in the development of the first Swiss quartz movement, but then unexpectedly resolutely embarked on the road of manufacturing mechanical watches. This decision fully reflects Andre’s foresight on modern watch manufacturing, and also prompted Rolex to push the development of the entire Swiss watch manufacturing to a higher stage. Andre Heinig also works to increase brand awareness. From the 1960s to the 1970s, Rolex began extensive cooperation with sports events, sports players and world-renowned artists. These collaborations also set off a wave of luxury brands joining hands in cultural and sports activities.
In 1976, to celebrate the 50th anniversary of the Oyster Wristwatch, Andrei Heineg founded the Rolex Awards for Enterprise, which is designed to support new ways to explore and improve the world Outstanding people in all human living conditions and provide them with financial support. The rapid progress made Rolex brand more widely recognized, this is undoubtedly a gorgeous chapter in the company’s development process.
Hans-Wilsdorf was born in 1881. As early as the early 20th century, he entered the Swiss watch manufacturing industry. It was an era of pocket watches, and Hans-Wilsdorf had begun to dream about his watches-watches would be as solid and reliable as pocket watches.
In 1927, the young British female swimmer Mercedes Gleitze crossed the English Channel wearing an oyster watch, and when she reached the end, the watch was intact. With this move, Wilsdorf fully verified the outstanding quality of Rolex watches.
Rolex designs many world-renowned watches for some of the world’s most influential celebrities
Rolex designs many world-renowned watches for some of the world’s most influential celebrities. In 1926, the first waterproof and dust-proof watch was born, which is another important milestone in the development history of Rolex. This ‘Oyster’ watch has a completely sealed case, like a miniature safe, which provides the best protection for the movement. The following year, a young British female swimmer, Mercedes Gleitze, wore an oyster watch across the English Channel, and when she reached the end, the watch was safe. With this move, Wilsdorf fully verified the outstanding quality of Rolex watches. After this historic event, Wilsdorf published an advertisement on the front page of the Daily Mail, announcing the successful launch of the waterproof watch, and the oyster watch entered the stage of history. , And gradually swept the world. At the same time, this historic event also opened a prelude to Rolex’s invitation to legendary athletes to endorse the brand. Their adventurous spirit and extraordinary courage are the best interpretation of Rolex’s quality.
The Oyster watch soon had another feature. In 1931, Rolex invented the patented Perpetual rotor. This is a self-winding movement. Every slight swing of the wrist can be converted into the power of the movement, so the watch can continue to run. This system is the ancestor of all modern automatic mechanical watches. The manual winding watch is destined to exit the stage of history.
劳 For Rolex, the world can be used as a laboratory to verify watch performance. The sea, mountains and various extreme environments have become the touchstone of Rolex watches. In the 1930s, Rolex provided the Oyster Perpetual Watch to several explorers climbing Everest in the Himalayas.
早期 In the early 1950s, Rolex developed professional watches with perfect precision timing and excellent water resistance. As a professional tool, these watches go beyond simple timekeeping. These watches are designed for emerging professional sports such as deep sea diving, aviation, mountain climbing and adventure. The Submariner, released in 1953, was the first watch to maintain excellent water resistance at 100 meters (330 feet).
These outstanding watches also inspire a long-term passion for exploration and sense of achievement. In 1953, an expedition consisting of Sir John Hunt, Sir Edmund Sheila, and guide Tenzin Norgay wore an Oyster Perpetual watch and first climbed Everest. In 1960, Jacques Picard’s deep-sea submersible Trieste dived into the deep sea of 10,916 meters in the Demariana Trench in the Pacific Ocean. A prototype Oyster watch ‘Deep Sea Special’ was fixed on the outside of the submersible and dived into the deep sea, withstanding pressures exceeding 1 metric ton per square centimeter.
Oyster Perpetual Yacht-Master II
Rolex Achievement Hall
Rolex’s legend can only be completed by adding the Rolex Achievement Hall. The Rolex Achievement Hall is a series of non-commercial activities created by the Rolex brand, involving charity and education. In 1976, to coincide with the 50th anniversary of the birth of the Oyster watch, in order to commemorate the brand’s prosperous period, the company established Rolex’s talented generals, which was designed to encourage scientific and medical, innovative technology, exploration and development, environmental protection or cultural heritage. Visionary and innovative people, support their unremitting efforts to improve the living environment.
Founded in 2002, Rolex’s Creativity Recommendation Self-Help Program seeks young artists who show extraordinary talent in the fields of dance, literature, music, drama and visual arts, so that they form a one-to-one one-on-one with their masters Creative cooperation and mentoring relationship.
Persevering in the spirit of exploration and continuous improvement, this is where Rolex’s philosophy lies. Such constant persistence continues to inspire the brand’s surprise and innovation. Through the classic and modern watches, the eternal legend is transformed.
名 The Oyster Perpetual Yacht-Master II watch, specially designed for marine sports, is the first high-end mechanical watch with preset countdown and mechanical memory. With this unprecedented superb technology, the Yacht-Master II can set a countdown from 0 to 10 minutes according to the sequence of sailing time.
Rolex’s global headquarters is located in Geneva. Rolex headquarters is responsible for all the company’s administrative affairs, as well as all activities related to the development, final assembly and sale of watches and after-sales service.