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A series of introductory articles on the strategy of buying watches in Beijing has come to an end. So which shopping district is more comfortable to buy watches and have more complete brands? Then we will give you a rating. The following views represent my personal views. You can choose a mall fire that is close to you or you are familiar with it according to your different preferences.
  We still introduce them in the order we write the articles. The first is the Shin Kong Tiandi mall, which was set up by Taiwan Shin Kong Mitsukoshi Department Store and Beijing Hualian Group for 750 million yuan. , Leisure and other people can not enter.
Beijing Xinguang Tiandi Department Store
  Shin Kong Tiandi has a total business area of ​​120,000 square meters. There are 11 top watch brands and all of them are specialty stores. Some people-friendly brands cannot be seen here. If you are tired, you can go to the restaurant on the 6th floor. There are about 10 restaurants on the 6th floor, and the per capita consumption is about 100 yuan. There are plenty of parking spaces in Xinguangtiandi. The key is that we did n’t charge for parking when we went. Is it now free?

Business area: ★★★★★
Number of brands: ★★★ ☆
Catering: ★★★★ ☆
Shopping environment: ★★★★★
Location: ★★★★ ☆
Parking spaces: 2700
Overall score: ★★★★★
Summary: Xinguang Tiandi Mall was set up later than Oriental Xintiandi, but the shopping environment and shopping crowd are relatively high-end. Because it is close to the Beijing CBD business district, it has attracted many gold collars nearby to shop, and it has Most of the watch brands are top brands and the supporting facilities are very complete, so the overall evaluation is five stars.
Oriental Plaza
  Oriental Xintiandi has a total business area of ​​130,000 square meters and is divided into 7 shopping-themed blocks. There are 20 watch brands and about 10 top brands. There are also some people-friendly brands, such as Tissot, Citizen, and domestic brand Seagull.

Business area: ★★★★★
Number of brands: ★★★★
Catering: ★★★ ☆
Shopping environment: ★★★★ ☆
Parking spaces: 1900
Overall score: ★★★★
Summary: The watch brand area of ​​Oriental Xintiandi Shopping Mall is relatively scattered compared to Xinguang Tiandi, but there are more brands than Xinguang Tiandi, and there are more people-friendly brands, but not all specialty stores. Due to its geographical location in Beijing’s tourist destinations, the shopping crowd is more complicated. Tourists who often hear a foreign accent are talking. As for dining, you can eat in the food court on the ground floor. Most of them are fast food restaurants. Overall, the overall score is four stars, which is slightly worse than Xinguang Tiandi.
Wangfujing Walking Street
  There are few specialty shops in Wangfujing Pedestrian Street, and most of them are retail shops. It’s a bit fishy, ​​but the environment in the specialty store is good, everyone needs to be cautious when shopping in non-specialized stores.
Number of brands: ★★★★
Catering: ★★★ ☆
Shopping environment: ★★★
Overall score: ★★★
Summary: As Wangfujing Pedestrian Street is connected with several large shopping malls, we cannot calculate the business area. There are many brands but most of them are retail stores. There are only a few specialty stores. This group of people is much more complicated than the previous two Tourists wear a travel hat and go in to see the watch, so the overall score is three stars.
Summary: The most comfortable shopping environment for these shopping malls is Xinguang Tiandi, but the brand positioning is high. If you are a senior watch fan, you can choose to come here. If you want to choose some people-friendly brands and so on, you can come and go in Wangfujing business district. There are not only high-end brands and some people-friendly brands, but also a good place to buy watches.
For more details about the three shopping malls, please click:
The Shin Kong Place of Beijing Guide to Buying a Watch
The Oriental Xintiandi of Beijing Watches-Quick Guide to 20 Stores
Buying a Watch in Beijing-Visit Stores Around Wangfujing

The entrepreneurial spirit of H. Moser & Cie. Is reflected in the new Venturer watch. Venturer Small Seconds watches are equipped with the HMC 327 movement. As the first watch in the series, it is once again proven by its exquisite craftsmanship: Henry Moser’s prestige and outstanding ability to create high-precision timepieces. The Venturer collection not only draws inspiration from classic pocket watches in the history of the brand, but also incorporates various pure design elements of the 20th century.

The Venturer series uses the 2014 new self-made movement HMC 327. This movement features traditional watchmaking techniques, a power reserve of at least three days, and a stop-second function. The 32 mm HMC 327 is a perfect match for the 39.2 mm case of the new Venturer Small Seconds. The position of the HMC 327 is designed close to the rear cover, allowing the wearer to enjoy the exquisite craftsmanship of Henry Moser.
Venturer Small Seconds is the first model of the Venturer series. The small second dial is deliberately placed at the bottom of the dial as much as possible. The watch is further divided into 3 styles, each with its own characteristics. 18K Red Gold: Including the ardoise dial, the argente dial with excellent texture, and the unusual and attractive new iconic red gold fume dial, the style is refined and elegant, directly shocking.
Henri Moser’s Venturer Small Seconds watches and other outstanding timepieces of the brand will be publicly displayed at World Brand Piazza 2014 presented by Prince Jewellery and Clock from September 3 to 7, collectors, connoisseurs and watch hobbies This must not be missed.
About H. Moser & Cie.
H. Moser & Cie. Was founded in 1828 by Henry Moser. The company is located in Neuhausen am Rheinfall. It currently employs 50 people, owns 7 self-produced movements and produces 1,000 watches per year. H. Moser & Cie. Manufactures components such as adjustment mechanisms and balance springs for autonomous production and supply to partner companies. H. Moser & Cie. Was fortunate to have a member of the Moser family be the honorary chairman of the company’s board of directors and the president of the Heinrich and Henri Moser Foundation. A descendant of Henry Moser founded the Moser Foundation with the goal of carrying forward the family heritage and finding antiques for the Moser Museum. The museum is located in the Charlottenfels estate of the Henry Moser family. With extensive watchmaking expertise and highly acclaimed industry experience, MELB Holding became the parent company of H. Moser & Cie., Hautlence and Celsius X VI II. MELB Holding is an independent family group. The group is located in the heart of the legendary Ru Valley.

As a long-established pioneer in creative watchmaking, Cartier’s subversive design refreshes people’s inherent concept of watch styling, the Clé de Cartier watch, which also lives up to expectations.

Famous actor Liu Tao uses the Clé de Cartier watch as the finishing touch

18k Rose Gold, Diamonds

Famous actor Bai Li wearing a Clé de Cartier watch engraved with her name

18k Rose Gold, Diamonds

Famous Korean actor Lee Young-ae wears an engraved Clé de Cartier watch for fashion blockbusters

18k Rose Gold and Steel

Zhang Jingchu

18k Rose Gold, Diamonds

Famous actor Wang Kai wearing Clé de Cartier watch

18k Rose Gold

The ‘back-in-hand photo’ couple that is popular all over the world

Men’s Style (18k White Gold)

Women’s Style (18k Rose Gold, Diamonds)

    Since its inception, it has been loved by many Chinese and foreign stars with its simple and elegant texture and just the right sexiness, setting off a trend of fashion. ‘Clé’, which means ‘key’ in French, is both the romantic design of a crown like a jewellery and a key, as well as a stylish weapon to open your heart. As the famous film director and fashion icon Sofia Coppola said: ‘The Clé de Cartier watch is not only easy to match with various shapes, but also can become the highlight of the whole shape. It is beautiful and low-key, extraordinary temperament, but the slightest It wo n’t be the winner. ”