Master Cartier ‘conversation’ Inscribed The Eternal Seal

Cartier Cartier held a ‘Dialogue’ watchmaker media sharing meeting in Shanghai, and invited Mr. Sebastien Mathez, the director of Cartier’s fine watchmaking workshop and Geneva’s premium imprint watches workshop, who visited China for the first time. I will show you the complicated movement technology and tell the brand’s unremitting history and strong technical strength in the field of watchmaking.

Sebastien Mathez, Director of Cartier’s Fine Watchmaking and Geneva Premium Imprint Watch Workshop

Since the first waist-link watch was sold in 1874, Cartier has created countless models with different designs and complicated functions. It has witnessed the brand’s accomplishments in aesthetic design and technology, and also shows Cartier’s past 100 years. For more than 60 years, a glorious journey of innovation and innovation. In 1904, Cartier introduced the first truly modern watch, the Santos. This watch, designed to be worn on the wrist, declared the era of watches. In 1912, Cartier’s first mysterious clock was born. With its hands suspended in the air, it was hailed as a ‘miracle in the history of watches and clocks.’ Born in 1917, the Cartier Tank watch, the avant-garde style broke the rules of the round dial, creating a new era of square watches. Fine watchmaking occupies an important position in the history of Cartier’s creation, showing a rich diversity and valuable continuity. Today’s Cartier Haute Horlogerie series highlights the rich heritage of the brand since the beginning of the twentieth century, as well as the style exploration and evolution leading the era.
In order to better explain Cartier’s long watchmaking history and top-notch production techniques, this media sharing session will show the brand’s strong watchmaking strength in the way of ‘dialogue’ watchmaking master-Mr. Sebastien Mathez. The four generations of Mr. Mathez’s family are watchmakers. He joined Cartier in 2001 and was responsible for integrating complex function movements, such as tourbillons, perpetual calendars, three questions, etc. In 2003, he was appointed head of Cartier’s after-sales service. Since 2009, he has also served as the complication watch manager, the head of after-sales service and the production director of the Poinçon de Genève (Geneva Seal of Quality) at the Cartier La Chaux-de-Fonds workshop. Since 2012 he has been in charge of Cartier’s Antique Restoration Workshop. In 2013, he was appointed Director of Cartier’s Fine Watchmaking and Geneva Premium Imprint Watch Workshop.
La Chaux-de-Fonds Watch Workshop
Since its establishment, Cartier is known for its sophisticated watchmaking skills, and its timepieces have all shown extraordinary craftsmanship and outstanding artistic accomplishments. In the 1970s, Cartier acquired some watchmaking factories in La Chaux-de-Fonds and entered the heart of Swiss watchmaking.

Cartier La Chaux-de-Fonds Watch Workshop

Cartier currently has a total of six watch workshops in Switzerland. The watch workshop in La Chaux-de-Fonds was completed in 2000, integrating many of the watchmaking units that the brand was scattered in at that time. This watch workshop covering an area of ​​over 30,000 square meters is the center of Cartier timepiece design and production. It has the most advanced technology and equipment, and is also one of the largest fully integrated watch workshops in Switzerland. The workshop brought together more than 1,200 skilled artisans from 37 countries, covering 175 watchmaking skills, belonging to the movement research and development, watch production, quality control and customer service departments, and the repair department. As one of the few watch workshops that can completely design, produce and repair its own watches and movements, it represents the perfect fusion of high technology and craftsmanship.
In order to establish and strengthen communication between various departments, the Cartier La Chaux-de-Font watch workshop first launched the ‘Made in Cartier’ program in 2005 to ensure that each timepiece work can be used in all stages of design and development. Get input from different professional departments. In 2007, the ‘THINK TANK’ plan, based on the concept of ‘the same team, the same place’, brings together all the processes required to manufacture a watch or movement, and manages them by district. This innovative mode of time and space management facilitates the sharing of various handicrafts, quickly transforms design concepts into works, and puts Cartier Watch Workshop among the few with the ability to produce all watches or movement parts (including the case , Straps, hands, mirrors, plywood, bridges, etc.).

The master watchmaker at the Cartier Watchmaking Studio (l’ espace Production) assembled hundreds of parts by hand and then carefully adjusted them.

Cartier’s watchmaking studio (l’espace Production) is like a concert hall, and the master watchmakers are ‘conductors of small orchestras’, assembling hundreds of parts by hand, and then carefully adjusting, Into a moving piece of music. At all stages of watch development, all components are thoroughly tested to ensure compliance with their functional standards, durability standards and applicable standards from an ergonomic point of view. During the research and development process, the watch needs to undergo nearly 150 different identification tests and inspection steps, so as to evaluate each part of the watch and the overall coordinated operation of the watch.
At La Chaux-de-Font’s watch workshop, Cartier has always had a comprehensive in-house training course, because each movement has its own special requirements and requires a lot of training outside the standard courses of watchmaking schools. While relentlessly pursuing innovation, Cartier is also actively guarding traditional arts and ancient watchmaking techniques, and inheriting the watchmaking tradition through internal training and process integration. Founded by Cartier Watch Workshop, the Institute Horlogerie Cartier offers trainees new skills training to ensure that Swiss watchmaking technology can be promoted in the future.
POINÇON DE GENÈVE Workshop
In 2008, Cartier Ballon Bleu de Cartier floating tourbillon 9452 MC calibre was awarded the ‘Poinçon de Genève’ certification for the first time. To date, Cartier has 43 watches engraved with the mark. Successfully ranked among the very few watch brands that have been awarded the ‘Poinçon de Genève’, reflecting Cartier’s values ​​of watchmaking heritage, adherence to stringent requirements, and the pursuit of excellence.
The “Geneva Seal of Quality” has a long history. It was first established in 1886 through the Geneva Laws. Since then, it has been revised and improved several times. It has consistently adhered to two key principles: the movement exclusively produced in Geneva. Watches are inspected by an independent testing agency. Today, the “Geneva Seal of Quality” is awarded by the Geneva Watchmaking and Micro-Engineering Laboratory (also known as the Time Lab) to highlight the outstanding functions and aesthetics of watches that honor this mark. Watch design), timekeeping (accuracy) and other standards, and assembled, adjusted and cased in Geneva can receive this award. Therefore, it is not only a proof of origin, but also a guarantee of high quality. For many years, the ‘Geneva Quality Seal’ has only been used as the certification mark of the movement. However, its latest regulatory changes have extended the certification requirements to the entire watch, covering comprehensive functional standards and the entire case.

Cartier 9452 MC calibre, awarded ‘Geneva Quality Seal

In order to obtain the ‘Imprint of Geneva Quality’, the Cartier Watch Workshop presented certified movements with exquisite movements: the chamfers of the main splint and bridge were polished and the sides were brushed. The screw head must be polished, and the screw grooves and corners must be chamfered … In addition, the watch must pass the most stringent precision performance test: in the seven-day observation, the travel time error can not exceed 1 minute. The ‘Geneva Seal of Quality’ is the hallmark of Cartier Workshop’s refined movement, and it is also a symbol of the beauty of its content. The Cartier ‘Geneva Seal of Quality’ watch workshop is the guarantee of the brand’s watch’s outstanding performance, exquisite decoration and extraordinary quality.
Since the 19th century, Cartier has continued to write new chapters in the history of watchmaking, creating legends with extraordinary works. Each unique Cartier watch proves that a complex function is not only a mere crystallization of technology, but also a carrier that perfectly integrates function and beauty. As always, the Cartier Watch Workshop continues to interpret the rules of watchmaking and break the rules to produce unparalleled classics that have won excellence and exclusive certification marks.
Movement R & D and Fine Watchmaking
In the Cartier La Chateaux watch workshop, a 35-person movement research and development team and a 60-person watch design team have been set up to ensure that from the initial idea to the final formation, it is possible to create a machine entirely designed and developed by the brand. Core and watch. In 2009 and 2012, Cartier launched the first life-long concept watch without adjustment ID One and the first high-performance concept watch ID Two, which opened up an unprecedented new direction for mechanical watches.

Rotonde de Cartier Astrocalendaire Perpetual Calendar Watch, Cartier 9459 MC workshop refined movement, engraved with ‘Geneva Quality Seal’

In 2009, Cartier’s first self-winding mechanical movement, 1904 MC, was born, which reflects the brand’s innovative spirit and ambition in the development of self-made movements, and also provides more possibilities for Cartier watch creation . From Calibre de Cartier watches to Tank MC watches, the 1904 MC movement is gradually becoming the backbone of Cartier watch movements. With its creativity, precision and innovation, the Cartier Watch Workshop is constantly exploring a new territory, challenging extreme excellence. Since the launch of the new Haute Horlogerie series in 2008, Cartier has developed 25 self-made Haute Horlogerie movements in just 6 years, 9 of which are even more honored by the Geneva premium mark representing the quality of top-level watches, showing the brand’s Increasing strength in the field of watchmaking.

Rotonde de Cartier dual mystery tourbillon watch showcases Cartier watchmaking

Some of the most striking examples of Cartier’s fine watchmaking collections include the 2011 Rotonde de Cartier Astrorégulateur celestial constant center of gravity device watch, the 2012 Rotonde de Cartier floating tourbillon minute repeater watch, and the 2013 Rotonde The de Cartier dual mysterious tourbillon watch and the latest Rotonde de Cartier Astrocalendaire watch launched in 2014, show Cartier’s high level of accomplishment in the field of movement creation, and also reflect Cartier’s uniqueness for advanced complex functions opinion.

Glasutti Senator Perpetual Perpetual Calendar

The Glashütte Original Senator Perpetual perpetual calendar watch has a lot of buttons, they are cleverly set at 2 o’clock (calibration month), 10 o’clock (calibration week), 9 o’clock (calibration month Phase), 8 o’clock position (correction date, day of the week, month and year), and 7 o’clock position (second hand reset function), respectively on the sides of the case.

   This watch is available in two versions. One (Ref. 100-02-25-05-05) with a black Louisiana crocodile leather strap, and the other (Ref. 100-02-25-05-04) with a more sporty black rubber watch band.

specification
Movement: GO caliber 100-02 automatic movement, thickness 7.10 mm, diameter 31.15 mm, Nivarox spring leaf, independently developed, made in Germany.
Movement decoration: Glashütte corrugated three-quarter splint, hollow G-striped rotor, 21K gold automatic disc, 18K gold weighted screw balance
Frequency: 28,800 times
Functions: hour, minute, second, date (full date display), week, month, perpetual calendar, moon phase
Kinetic energy: 55 hours
Case: Pure gold, 42 mm
Water resistance: 50 meters
Strap: Black Louisiana crocodile leather (reference 100-02-25-05-05) or black rubber strap (reference 100-02-25-05-04). Mirror: sapphire crystal, anti-reflective on both sides.

Rolex Rolex And European Tour Continue To Cooperate For A Long Time

Rolex and the European Tour officially announced that they will continue the current long-term partnership for another ten years. Since 1997, Rolex has been an honorary sponsor of the European Tour and a timepiece, thereby encouraging the development, organization, and promotion of golf events around the world.
The extension of this cooperation period will help consolidate Rolex’s position as the most well-known sponsor of golf. This collaboration lasts for ten years until 2022 and includes collaboration between Rolex and The Ryder Cup. The extended cooperation period will deepen the long-standing relationship between the world’s leading watch Rolex and the European Tour, thereby consolidating Rolex’s position as the longest partner of The Ryder Cup.

From left to right: Captain of the 2014 Ryder Cup Europe: Paul McKinley; Rolex ambassadors: Nicolas Kausetz, Luke Donald, Paul Casey; European Tour CEO George O Greedy, Jean-Noel Bill, Senior Rolex Adviser for Brand Communications, Martin Kemer, Mateo Manassero

‘Our Rolex has spared no effort to support golf,’ said George O’Grady, CEO of the European Tour. ‘For many years, they have been an important partner of the European Tour. Comprehensive support is provided at golf events, including the Senior Tour, Challenge Tour, The Ryder Cup and European Tour. Rolex established us A unique and close cooperative relationship. We look forward to creating opportunities for the late rookie golfers to show their skills and work together to open up the future for the European Tour. ‘
Since 1967, Rolex has strongly supported golf and promised to continue to uphold tradition and support sports in the future. Rolex now supports the European Tour with 46 events in 25 countries. Rolex states: ‘Today, Rolex is an important sponsor of golf. Rolex not only works closely with the world’s most important and well-known golf associations, but also has established good relationships with major professional golf tournaments, golf competitions and golfers. Since We have been a sponsor of the European Tour since 1997. This extension of the cooperation period between the two parties not only marks our firm support for the development of golf, but also highlights the European Tour and the great sport of golf. Pursuit of excellence. ‘
2014 European Ryder Cup captain Paul McGinley said: ‘When Rolex participates in an event, they will bring us globally recognized excellence. In my career, I look forward to continuing with them Cooperation, and hope to celebrate the victory of the European Tour at Gleneagles Stadium next year. ‘
The two sides announced the news today at the DP World Tour Championship in Dubai, which is also the final of the European Tour in 2013. As the final battle of the season, this event has attracted many top players from around the world to participate. They will compete for prizes totaling $ 8 million.

The Time Is Fixed, The Love Is Eternal, The Second Fiyta ‘time Medal’ Photographers Awards Ceremony, Perfect Ending

Love flows in time and is fixed in images; watches are containers of time, and photography is a collection of time. On October 22, 2014, Fiyta fixed the most beautiful time in Changbai Mountain, and held the second ‘Time of Medal’ photographers award ceremony. Time knows the value of love best. The theme of this ‘time medal’ is to freeze time, such as eternal love. Nearly a hundred media outlets across the country, a number of authoritative figures from the photography and art circles came to the scene to listen together to the carols of time and love. I also awarded trophies to photographers who always use the lens to record and explain their love, encouraging them to pursue their dreams on the road of photography.

Supported by a number of photographers, Yu Kewei chants time

   The 2nd Fiyta “Time Medal” Photographer Awards Ceremony has also received the support of many authoritative persons in the photography and art world, including the founder of the World Photography Organization (WPO), Scott Gray, and the famous director Guan Jinpeng; Critics and photographers Gu Zheng; Director of China Photographers Association, Wen Danqing, artistic director of China Photography Magazine; well-known curator Natsumatsu; media operator, co-president of Jiayou Online, publisher of Image Age, etc. . During the ceremony, the popular female singer Yu Kewei and the good voice of the second quarter of China Xuan Xuan, also chanted the time chant for the ‘Time Medal’, expressing the attitude of time: keep making progress, but never stay, this may be the meaning of our way forward .

Three awards announced, attracting attention from people in photography

   Through guest recommendation and early selection, the three major awards of the second ‘Time of Medal’ have been announced. The photographic artist Rong Rong & Inri, which has attracted the attention of the international photography community, has been awarded Fiyta’s 2014 ‘Time of Medal’-‘ “Best Graphic Photographer Award”; 2014’s most talked about in-house movie “Dear” photography director, famous film photographer Zhou Shuhao, won Fiyta 2014

   ‘Time Medal’-‘Best Cinematographer Award’; Zhang Yadong, a famous musician dedicated to the art of photography, was awarded Fiyta’s 2014 ‘Time Medal’-‘Best Starlight Photographer Award’.

‘Medal of Time’, recording the eternal moment of love

   What do we see when we face a watch? What do we remember when facing a photo? What do we think of when facing an image? In fact, we are facing moments and eternity.

   Love in Time-Best Graphic Photographer of the ‘Time Medal’: Rong Rong. When it comes to the work of photography artist Rong Rong, we must mention the twin wives: Japanese photography artist Inri. They went from co-creation to co-creation. They used images to talk about the beauty of love and be loved. Rong Rong took Ying Li’s hand and said with a smile, ‘Photography is all of us. This is fate, it is the fate that photography brings to us. ‘It is also photography that records their love, and makes the moment of their love freeze into eternity.

   Affection in Time-‘Time Medal’ Best Cinematographer: Zhou Shuhao. As a well-known film photographer who has lived in Europe for twelve years, Zhou Shuhao used his works to express his thoughts on home and family. The movie ‘Dear’ which is currently being released has received rave reviews. He uses exquisite and realistic shooting techniques to analyze family relationships in modern society, and uses a unique lens angle to tell: in time, there is no such thing as affection.

   Big Love in Time-‘Star of Time’ Best Starlight Photographer: Zhang Yadong. As a famous musician and ‘newcomer’ photographer, in his lens he has added a kind of heart rhythm. Zhang Yadong and Fiyta went to the Yunnan-Guizhou area to fix the purest and innocent smile for students in poor areas. ‘Photography can freeze time and record good times. Children are the simplest and the most resolute. Because they are fearless, they will be happy with them,’ Zhang Yadong said.

Time flies like love forever

   The passing of time encompasses you and me, and the tenderness on your wrists listens to the common moments between us. We instantly understand the meaning of ‘forever’, ‘heart’ and ‘soul’. This is love. Fiyta transforms love into a wristwatch token, not only a wristwatch, but also an attitude to life that sets a beautiful time, such as love for eternity.

2014 Time Medal Limited Edition

Model: GA8502. BBB
Movement: imported automatic mechanical movement
Case: stainless steel, IP black plated
Table mirror: anti-glare sapphire crystal
Bottom cover: perspective, engraved lens shape, engraved with the medal of time
Strap: stainless steel, IP black plated
Waterproof: 5ATM
Limit: 100 pieces

Fiyta Photographer Series Zhang Yadong

Model: GA8476.WWB
Movement: imported automatic mechanical movement
Case: stainless steel
Table mirror: anti-glare sapphire glass
Bottom cover: perspective, engraved lens form
Strap: Cowhide
Waterproof: 5ATM

Fiyta Photographer Series Women’s Watch

Model: LA8366.MLLS
Movement: imported automatic mechanical movement
Case: stainless steel
Table mirror: anti-glare sapphire glass
Bottom cover: perspective, engraved lens form
Strap: Blue leather
Waterproof: 5ATM

Fiyta Photographer Series

Model: GA8486.BBB
Movement: imported automatic mechanical movement
Case: stainless steel, IP black plated
Table mirror: anti-glare sapphire glass
Bottom cover: perspective, engraved lens form
Strap: stainless steel, IP black plated
Waterproof: 5ATM

Fiyta Photographer Series

Model: GA8446.TWT
Movement: imported automatic mechanical movement
Case: stainless steel
Table mirror: anti-glare sapphire glass
Bottom cover: stainless steel, engraved lens form
Strap: stainless steel, gold plated
Waterproof: 5ATM

Michael Phelps’ Perfect Ending Olympic Career Review Rio Stadium Time

The Rio Olympic Games are in full swing, and outside the stadium, the Olympic-related activities are equally exciting and not to be missed. Omega, the famous Swiss watch brand that is officially timed for the Olympic Games, has just ushered in a special event called ‘Legend of Swimming’ on August 15th in the Omega House on Ipanema Beach.

Michael Phelps, Chad Le Clos and Alexander Popov at the Omega House ‘Legend of Swimming’ special event

   This ‘swimsuit legend’ special event can be described as a multitude of stars. Omega celebrity ambassadors and Olympic swimmers Michael Phelps (Chad Le Clos) both appeared at the event. . In addition, Alexander Popov, another celebrity ambassador to Omega, was also present, and the former Olympic athlete from Russia is recognized as one of the outstanding short distance freestyle swimmers.

Michael Phelps and Chad Le Clos at Omega House

   Both Phelps and Le Clos have achieved impressive results in the Rio Olympics. ‘Flying Fish’ Michael Phelps once again won a piece of hardware and silver, creating an incredible pool history with a personal professional medal record of 23 Olympic gold medals and 28 Olympic medals. After entering the event scene, Phelps reviewed the Rio Olympic Games time with the guests present. ‘This is the best way to end my career. I think everything is finally settled. Rio is the last Olympic Games I participated in, and here I have also completed my last few games. Recently in my mind I have been circling these thoughts, and I feel very emotional. ‘

Michael Phelps gives autographed photos to Omega House

   In the Olympic Games, the winner of two Olympic silver medals, Le Clos, also shared his feelings about Phelps’ retirement and talked about his hopes for the future: ‘Michael has always inspired me, So it’s hard for me to imagine that he is going to retire. I once asked euphemistically if he could stick with it for another year or two, but now he really wants to leave the swimming pool, and it makes me feel that I have a lot of goals to work on , Such as a world record. I still have a lot of potential in me that is not fully shown to the world. ‘

Chad Le Clos gives autographed photos to Omega House

   The other distinguished guest of the night was Alexander Popov. The omega celebrity ambassador has won nine Olympic medals, and this year he is also a member of the International Olympic Committee of the Rio Olympics. Speaking of the Olympics, Popov told guests: ‘The Rio Olympics are very Brazilian. From the opening ceremony, the organization of the event, the preparation of food, to the cultural atmosphere of the stadium, the color mix, and the construction of the infrastructure The design, the transportation during the competition, and so on, all impressed us with this Olympic Games held in Rio. ‘

Alexander Popov gives autographed photos to Omega House

   For many years, Omega has been at the forefront of swimming timing technology. In addition to providing timing services for the world’s top swimming and diving events, Omega is also committed to developing highly accurate timing equipment for swimming pools. As the official timing of the Olympic Games, during the Rio 2016 Olympic Games, Omega has always stood by the pool, and is proud to record and witness each Olympic moment.
   Mr. Raynald Aeschlimann, Omega Global President and CEO, is also a loyal viewer of the Olympic swimming competition. At the beginning of the event, he said to all guests, ‘In swimming, even the slightest difference is very important. Omega has always been committed to accurately timing water sports. For those great swimmers, we escort them. We feel There is no one to blame. Both Phelps and Le Clos brought amazing performance to Rio audiences. I really feel that I have witnessed the true swimming legend with people all over the world. We deeply for them Feel proud. ‘

Omega House ‘Swimming Pool Legend’ Special Event

   Omega gloriously released three new AQUA TERRA 150-meter ‘Coaxial’ watches in this summer’s glory, commemorating the important role played by the brand in this event.

   The watch has a diameter of 41.50 mm and a polished and frosted stainless steel case with a bracelet of the same material. On the back of the case, abrasion-resistant sapphire crystals reveal the beauty of the Omega 8500 Co-Axial movement. The movement is resistant to strong magnetic fields of up to 15,000 Gauss.

   Inspired by Rio’s unique enthusiasm and vitality, Omega took inspiration from the prestigious Copacabana beach and evolved the mosaic design on the sidewalk into a rippled pattern on the dial. The dial is available in three colors: black lacquer, silver and blue.

   On the blue and black dials, 18K gold scales and hands coated with Super-Luminova luminous coating complement each other and printed with the Omega brand logo made of 18K gold. The silver dial features rhodium-plated indexes and hands coated with Super-Luminova, and bears the rhodium-plated Omega logo.
   The new Omega Seahorse AQUA TERRA 150m ‘Co-Axial’ watch is water resistant to 150m (500ft / 15 atm). Omega pledges a four-year warranty for these three watches and has begun selling them at Omega stores. At present, the domestic price of the silver dial is 44,800 CNY, and the black lacquer and blue dial are 45,700 CNY.

Recommended Blancpain Watches For Men

Blancpain, a Swiss watch inheriting the tradition of traditional fine watchmaking from 1735, displays the mechanical dance of time with a complicated craftsmanship in a timepiece that has been given life. The love of words is as old as time. On this Father’s Day, Blancpain specially selected two low-key and complicated men’s watches to give back his father’s deep emotions. Black charm, low-key atmospheric beauty
     The 18K rose gold matte case with black dial shows the beauty of a low-key atmosphere. The Blancpain weekly calendar tourbillon watch truly blends tradition and modern needs. In addition to the daily display functions, the power reserve and the wonderful floating tourbillon are located at 12 o’clock, showing superb watchmaking technology. The weekly calendar information is displayed by a central pointer pointing to a number located around the dial. It is not flamboyant but it really exists, and the design is unique. The unique and complex functions make the new automatic winding 3725G movement and the 356 components made by manual processes perfectly harmonious and perfect.
Simple platinum, time memory
     The world’s first self-winding patented invisible proofreading device moon phase perpetual calendar mechanical watch made up of 297 parts, debuted through the Villeret series, with subtle smooth lines, and the slim lugs fully exert the atmosphere of the case. The double-sided anti-reflective sapphire crystal mirror and anti-reflective sapphire crystal case are inlaid, and the adjuster is stored under the lugs is also Blancpain’s patented technology. The albumen dial, equipped with Blancpain 5653A automatic winding movement, has a power reserve of up to 100 hours, which can be said to be a true reflection of the mastery of time.

Iwc Xi’an Skp Boutique Opens Newly

In May 2018, the Swiss watchmaker IWC opened a new Xi’an SKP boutique. Located in the heart of Xi’an’s business, IWC’s new boutiques combine elegant and restrained with simple and modern design elements, with a unique charm in the details. IWC Portugal series, Portofino, Pilot, Da Vinci, Engineer and Marine Timepiece series of six watches across time and space, together interpret the brand’s 150 years of classics and innovation.

   Adhering to IWC’s 150 years of continuous pursuit of the ultimate watchmaking art, the new boutique continues its exquisite design style and creates an elegant and distinguished atmosphere: the main colors of the walls and the ground are elegant gray, supplemented by retro dark brown wooden cabinets; Ingenious geometric line decoration highlights modern elements and adds strength to the classic charm.

   In the walk-in store, according to different themes, IWC presented a series of six distinctive styles: Portofino. You can see the rich Italian style of Portofino through the retro images in the frame. The exquisite display of Portuguese watches interprets the ultimate glory of complex functions with the essence of beauty and simplicity. ‘Flower of Life’ blooms beautifully in the Da Vinci area, vividly conveying the essence of the Da Vinci series. Pilots, engineers and marine timepieces located on the other side of the store perfectly combine the highly recognizable design with practical functions, conveying unyielding pride.

   Senior watch consultants are always waiting for your arrival. Whether it is professional watch knowledge or daily maintenance skills, we will patiently answer your questions and create a home away from home shopping experience. IWC invites you to visit the new Xi’an SKP boutique to experience the superb technology and extraordinary charm of centuries-old fine watchmaking.
IWC Xi’an SKP Boutique
Address: Xi’an SKP, No. 261 Chang’an North Road, Beilin District, Xi’an

Frank Muller Classical Music Night

FRANCK MULLER, a Swiss watchmaker, is pleased to be the ‘Brazil Requiem: Brahms Requiem’ held at the Hong Kong Cultural Centre Concert Hall on November 30 and December 1, 2012 Jaap Essentials: Brahms Requiem) From left: Mr. Zhu Junhao, Vice President of FRANCK MULLER® Asia, Mr. Fan Zhideng, Music Director of the Hong Kong Philharmonic Orchestra, and Mr. Miguel Payro, Chief Financial Officer of FRANCK MULLER® Group
     Swiss fine watch brand FRANCK MULLER? Is not only known for its creativity, but also spares no effort in supporting the promotion of the arts. Sponsor of the Jaap Essentials: Brahms Requiem concert.
From left: Mr. Shao Muxi, Development Director of the Hong Kong Philharmonic Orchestra, and Mr. Zhu Junhao, Vice Chairman of FRANCK MULLER® Asia
     Led by music director Fan Zhideng, the Hong Kong Philharmonic Orchestra joins hands with Russian soprano Bitrova, German baritone Jinz, and two major choirs from Australia-Western Australia Symphony Orchestra and Tasmanian Symphony Orchestra. Presents a masterpiece of Brahms, a German requiem known as one of the most wonderful choral works of German romantic times.
From left: Mr. Yuan Jiahui, Deputy Manager of Product Management Department of Chow Tai Fook Jewellery & Gold, Mr. Huang Shaoji, Managing Director of Chow Tai Fook Jewellery & Gold, Mr. Zhu Junhao, Vice President of FRANCK MULLER® Asia, Dr. Zhu Liyuehua, Chairman of FRANCK MULLER® Asia, Sir Zhong Yijie, former Mr. Lu Zhenxiong, Director of Fire Services Department, Mr. Luo Canxin, Managing Director of FRANCK MULLER® Asia
     Guests attending the reception before the concert include: former Chief Secretary Sir Zhong Yijie, former director of the Education Bureau, Mr. Sun Mingyang, former director of the Fire Services Department, Mr. Lu Zhenxiong, and administrative director of the Poliang Bureau, Mr. Chen Qinmin.
From left: Mr. MacGold, Chief Executive Officer of the Hong Kong Philharmonic Orchestra, former Director of Fire Services, Mr. Lu Zhenxiong, Sir Zhong Yijie, FRANCK MULLER® Chairman of the Asian Region, Dr. Zhu Liyuehua, Sun Mingyang, Deputy Chairman of the FRANCK MULLER® Asian Region, Mr. Zhu Junhao
     During the reception, guests can enjoy the FRANCK MULLER? Precious timepiece series on display: the wonderful Giga Tourbillon watch, equipped with the largest tourbillon mechanism on the watch; the elegant Double Mystery has no hands, only two The dial clearly displays the time; the unique style of Black Croco is inspired by the design of precious crocodile leather textures; Conquistador GPG combines innovative technology and dynamic beauty; and Crazy Hours, which shocks the altar with a new time display mode, all surprise guests .
Giga Tourbillon with the largest tourbillon mechanism on the watch

Seiko Credor Spring Drive Three Questions

SEIKO WATCH CORPORATION is proud to announce the Credor Spring Drive minute repeater. This is another milestone in the development of SEIKO’s first minute repeater watch and Credor Spring Drive watch.

Miracle of nature
    From a development perspective, the ultimate goal is to create sounds like nature. This is a crisp, crisp sound with a distinctive Japanese character. Thanks to the incredibly quiet Spring Drive movement and the use of special steel casting exercised by the well-known Japanese steel master Mingzheng Zongdao, the wonderful sound was finally successfully developed. Over the years, the 52 generations of the Mingzhen family are masters of steel casting, and the history of forging steel has exceeded 850 years.
Mingzhen wind chimes
    The iron forging tradition of the Mingzhen family dates back to the Heian period (the end of the 8th century to the end of the 12th century). Over the past hundreds of years, this technology has developed steel products for its family in different fields, including ‘fire tongs’. The Mingzhen family found that when two or more ‘fire tongs’ collided with each other, a very unique and crisp and pleasant sound was emitted. Therefore, they started to make the wind chimes, letting more than two fire tongs be tied together. It makes a clear and pleasant sound when blowing.
    When the watchmakers at SEIKO 塩 尻 senior workshop were looking for the special metal of the minute repeater, Mingzhen Steel became the best choice, but it took months of trials to find the best steel and shape. . Both the audio, volume and attenuation rate were tested repeatedly in SEIKO EPSON’s self-built equipment, and finally the sound closest to the Mingzhen wind chime was successfully produced.

High-tech craftsmanship
   In order to maintain the crisp and pleasant sound of the traditional wind chimes, SEIKO’s advanced workshop uses two high-tech processes to ensure absolute quietness of operation. First of all, it adopts the world’s only Spring Drive movement, which can keep the time without any ticking. The second is the use of a unique ‘silent governor’ that uses the viscosity of the air to control the speed of the hammer. Thanks to the combination of these two SEIKO’s unique craftsmanships, this minute repeater is able to time in absolute silence and emit a wonderfully uncompromising time signal.
Decimal Decision
    Most minute repeaters use the traditional hour, minute, and minute methods to tell the time, but Credor Spring Drive’s minute repeater uses a decimal system to let the hammer strike for one hour, ten minutes and one minute. The reason for using the decimal system is that it is more in line with the high-tech characteristics of the movement and is also a very logical and simple system. At 1:59, the hourly time signal sounded once, the ten-minute time signal sounded five times, and the one-minute time signal sounded nine times. The decimal minute repeater had many enthusiastic supporters when it first appeared in the 18th century. Today, the environment in which we live also has a lot of equipment that uses the decimal system, so the watchmakers in the senior workshop believe that the decimal system should be the perfect choice.
Watchmaking in the Advanced Workshop
    The Credor Spring Drive minute repeater uses 660 parts. Each of the main parts is finely polished by hand by the watchmakers in the high-level workshop, and is exquisitely displayed under the back cover of the see-through sapphire crystal. From the front of the watch, you can see the shocking beauty of the high-speed ‘flying’ of the silent governor. In addition, you can also see the hammer being struck in the back of the see-through case.

Refined elegance and pleasure
   Of course, the beautiful sound and exquisite style are the first impressions for connoisseurs. But if you take a closer look, you will find that this stunning model is also a very practical watch. The front and back of the watch are made of sapphire crystal and equipped with safety devices. Even if the crown is pulled out when the minute question function is activated, the watch will not malfunction. The size of the model is moderate, the case diameter is 42.8mm, and the power reserve time can be up to 72 hours when the minute question function is not used. The first Credor Spring Drive minute repeater will be available in December. The annual output is three.
Credor Spring Drive minute repeater
Model: GBLS998
Movement: 7R11
Manual winding
Hour, minute and second hands
Power reserve display
Decimal system question function
112 stone
Power reserve time: 72 hours (when the three questions function is not used)
Accuracy: monthly difference ± 15 seconds
Movement diameter: 36.6mm, thickness: 7.8mm
Case: 18k rose gold
Sapphire crystal back cover
Table diameter 42.8mm, thickness 14.0mm
Strap: crocodile leather strap with 18k rose gold tri-fold safety buckle
Glass: Anti-glare curved sapphire crystal
Suggested retail price in Japan: 34,650,000 yen

Golden Rooster Spring, Swatch Welcomes Chinese New Year

Along with the festive atmosphere, the Chinese Lunar New Year is coming soon. Swatch creates the special ‘Golden Rooster Spring’ (SUOZ226) for the 2017 Year of the Rooster and welcomes the Chinese New Year.

   Like Swatch’s precise sensitivity to time, the rooster symbolizes punctuality and due diligence in traditional Chinese culture-when night passes and dawn dawns, they always wake up the sleeping people with their full-powered tweets, welcoming every day Out. The rooster’s special rooster is printed on the dial of this year of the Rooster, which is intended to keep each wearer awake and punctual.

   The Chinese zodiac is one of the traditional Chinese timekeeping methods. Different animals mean different years, and twelve years are a round. In 2006, Swatch created the first special zodiac watch for the Year of the Dog. Since then, in order to celebrate the Chinese New Year, Swatch has launched a special version of the zodiac every year, and the twelfth year of the Rooster is the year of the rooster, and the Golden Rooster Spring is the perfect ending for this first cycle.

   The design style of this watch is derived from the art of Chinese paper-cutting. A proud red cock strides on the golden dial, which complements the colored silicone strap. In addition, the packaging of the 2017 Rooster Special Spring Watch ‘SUOZ226’ is also quite meaningful. The roaring rooster is presented among the spring red celosia, conveying the artistic style of traditional Chinese textile patterns. beauty of.